Founder Notes
Notes from the Field: What Every First-Year IOP Actually Costs
A real P&L from a 20-slot IOP's first 12 months — every line item, every surprise, and the math on when it starts working.
We're often asked "what does it actually cost to run a first-year IOP?" So here's a real one — a 20-slot IOP in a mid-market metro, opened in 2024, shared with permission (name withheld).
Year 1 Actual P&L (12 months from license approval)
Revenue
- Q1: $18,000 (self-pay only, 2 admissions)
- Q2: $52,000 (first commercial contracts effective month 5)
- Q3: $148,000 (5 payers active, avg census 8)
- Q4: $246,000 (7 payers active, avg census 14)
- Total Year 1 revenue: $464,000
Costs
- Rent + utilities: $54,000 ($4,500/mo for ~1,800 sqft)
- Insurance (liability + property): $12,600
- Clinical salaries: $286,000 (3 FTE clinicians + 1 supervisor + 0.5 medical director)
- Admin salaries: $118,000 (1 UR/billing + 0.5 intake + 0.5 program director backfill)
- Software (EMR + billing + phones): $28,000
- Marketing (referral relationships, minimal ads): $16,000
- Accreditation prep + application: $22,000
- Legal + compliance: $18,000
- Supplies + tests + food (for group sessions): $9,400
- Contract labor (early period, before FT hires): $34,000
- Founder salary (deliberately below-market first year): $60,000
- Total Year 1 costs: $658,000
Net Year 1: –$194,000
Surprises That Weren't in the Plan
- $34k in contract clinicians for the first four months while credentialing was pending on FT hires
- $8k in surprise state licensure re-inspection fees after a policy revision requirement
- $11k in credit-card processing fees on self-pay (higher than expected)
- $6k in QAPI consultant fees to prepare for first accreditation survey
- $4k in emergency HVAC work on the leased space (not landlord-covered)
When It Started Working
- Month 8: first month with positive operational cash flow (revenue > expenses)
- Month 11: first month of positive net income after depreciation
- Month 14 (projected): cumulative breakeven
The Founder's Reflection
"I would have capitalized for $250k instead of $150k. The tightest month was month 5 — payments hadn't started but our census was full and we couldn't slow down. If I'd had another $100k in reserve, I would have been sleeping instead of dialing our line of credit."
Take-Aways for Your Plan
- Cap-ex isn't the risk. Working capital is. Every failure we see is a working-capital failure.
- Marketing spend can stay small if referrals are relational. This program spent $16k on marketing — most of it on paid provider-referral relationships (Physician CME, LinkedIn Sales Nav).
- First 6 months are cash-out, not cash-in. Plan accordingly.
If you want us to build a proforma for your specific program, book a startup call. We've built dozens.
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Frameworks and field lessons on running effective behavioral-health programs. One email a month, sometimes two. Never spam.
